Show your heartfelt enthusiasm to customers

作者：admin  点击次数：28  发布时间：2025-03-06

Passion is a working state, a positive attitude towards work, career and customer service. Emerson said: "Without enthusiasm, nothing great can be accomplished." Without enthusiasm, there is no sales. If a person does not even have enthusiasm for his work, how can he do this job well and how can his performance be outstanding? As a salesperson, you are facing a person, and what you need to do is to communicate with each other from the heart. If you are full of enthusiasm at work, you can radiate vitality from yourself, show sincerity and confidence, and this vigorous state can infect customers and resonate with them. Xiaoling is a novice in the sales industry. The first time she went to sell, her boss took her to a 22-story apartment building, where most of the residents were Canadian immigrants, and their sales activities would start from the top floor of the building. As a novice, Xiaoling took a deep breath and, according to Chinese custom, gently knocked on the door of the first house. She only heard music in the house, but no one came out to open the door. "No, you're just like a kitten scratching the door." The boss shouted anxiously, "Do it this way." Then he raised his fist and knocked on the door of this family's house "dong, dong, dong" strongly and forcefully. The knocking sound seemed to tell the person inside the door: "Open the door, your luck is coming." Such force was indeed effective. A shout came from the door: "Who? What are you doing? We are not interested." Then there was no sound. Obviously, this family had long been disgusted with salesmen, and this sentence was also a common phrase they used to deal with salesmen. After running around for a whole night, Xiaoling didn't get into a single house. Some people who were knocked on the door would look at her through the "peephole" on the door out of curiosity, and others with a slightly better attitude would open the door a crack, and before opening the door, they would not forget to hang the door chain, and then throw a sentence from the crack: "What are you doing? "Although Xiaoling had already experienced the indifference of human feelings in Western society, she didn't expect it to be so miserable. The constant "bang" and "bang" sound of the door closing made Xiaoling cry. Thinking of how respected she was when she was a reporter, she should never come here to suffer this. Xiaoling suppressed her emotions and kept thinking: I am a salesman now! I resolutely quit my job as a reporter because I loved this job. If I give up like this, how can I be worthy of my previous persistence? Xiaoling was personally led by the boss, but they still ran into obstacles everywhere. However, no matter how many times they were rejected, the boss's face remained confident. Xiaoling asked curiously: "They seem to hate us and don't even open the door. Why are you not frustrated at all?" The boss comforted her and said: "In this competitive society, no one will let you live comfortably. Despite this, you still need to smile when facing customers, because you are a salesman and because you are facing a challenge. It's okay, you will get used to it slowly. Remember that you have to learn to accept rejection, but accepting rejection does not mean that you are not an excellent salesperson. Although you were rejected today, you still have to maintain your initial persistence and enthusiasm for sales work tomorrow, and you have to work hard. As long as you can sell two sets of books a week, we will make money! "The boss snapped his fingers in the air, as if he had already made hundreds of bills. Later, Xiaoling knocked on hundreds of doors and was rejected hundreds of times. Slowly, knocking on doors confidently became a game that she enjoyed herself. With her enthusiasm and persistence for sales work, someone finally opened the door and bought her book in the second week of her constant knocking. Xiaoling felt that it was not that those people did not like her, but that they did not like the sales methods of those salesmen who had no enthusiasm and confidence in the past. So, this gave Xiaoling the determination to try again. She decided to knock on those people's doors again. She used her enthusiasm for this job to welcome the love of the residents there. As long as they heard the sonorous knock on the door, they knew that Xiaoling was here, and every time they would... will buy the latest published books from her. Salespeople never make meaningless sales pitches, but are good at grasping sales opportunities from the interior furnishings of each family, the atmosphere in the house and the expressions of customers. Xiaoling's boss has repeatedly warned them that they should not make sales pitches in several situations: not when one of the couple is missing; not when the couple is quarreling; not when the children are naughty and crying; not when the family is having a meal or meeting guests. Because a salesperson's time is precious, only by finding the right customers can one display his or her sales skills. The number of times you knock on the door is important, but what is more important is whose door to knock on, how to knock and when to knock. Xiaoling pushed open one closed door after another and walked into one "heavily guarded" family after another. Upon entering the door, she would first say that the hostess's room is beautifully decorated or the man's The host had a good idea and did not forget to say compliments like praising the child for being smart. Because the whole family has a say in the final decision of whether to buy her books, she cannot offend anyone. In this way, the distance between her and the customer is shortened at once. This kind of conversation before sales is also a favorable premise for her to understand the family's financial situation. Xiaoling's boss said that this kind of sales is called situational sales. You must first understand the customer's financial situation, which is extremely important. At the same time, you must respect customers and make them feel that you are not forcing them to buy your products. You are sincerely thinking about them and helping them, so that you will become their friend. Being passionate at work is the most basic requirement for doing a good job. Especially in sales work, you will meet all kinds of people. , their temperaments and personalities are different. If you don't have a passion for this job, you can't talk about the so-called dedication, let alone persistence in your work. You won't stay in this industry for a long time, and you can only quit in the end. Therefore, as an excellent salesperson, if you want to win the favor of customers, you must show your customers your heartfelt enthusiasm.
Be interested in your work. No matter what job you do, if you don't have an interest in your work, you won't invest too much energy and enthusiasm, and of course you won't be able to make a difference in this industry. Modern enterprises emphasize "love your job and dedication". As salespeople, we should love our jobs and be as passionate about our jobs as we are about running our own businesses. When salespeople are interested in their work, their enthusiasm will infect customers and win customers.