Steady progress don't rush for success
作者:admin 点击次数:25 发布时间:2025-03-05
Rome wasn't built in a day, only a drop of water can break through it. As the ancients said, everything has a gradual process, and steady progress is the key. Sales work is the same. Every salesperson is eager to sign contracts with customers as soon as possible, but successful transactions cannot be achieved overnight. Behind every transaction lies the countless patience and hard work of salespeople. Don't rush for success, only when we do our job well and strive for stability and victory, will customers reach out to us for a deal.
Dia is a salesperson in a certain supermarket. One day, a drunken customer walked into the supermarket, his steps unsteady. Upon seeing this, Dia immediately approached and asked, "Sir, can I help you
The customer waved their hand and said, 'No need!'
Dia stepped back behind the customer and began organizing the shelves.
Suddenly, the customer started arguing loudly and said, "I can't find any bread flour, why hasn't anyone come to help me
Dia quickly ran over and said, "Sir, do you need bread flour
The customer shook their head and said, "No, I want eggs
Please come with me, the eggs are over here, "said Dia gently.
When they walked up to the egg rack, the customer got angry again and said, "What's wrong, why did you bring me here? Didn't you hear that I wanted bread flour
This customer obviously drank too much and lost some rationality. He kept making noise, complaining about Dia's inadequate and untimely service, unable to figure out what he really needed. Attracting other customers in the supermarket to focus their eyes on this side.
I'm sorry sir, are you planning to buy a pack of bread flour? Or do you also need to bring some eggs back? I think your wife might want to bake bread for the children, right
The drunken customer nodded and said, "Yes, it's toast
Okay, you can pick some eggs here, and I'll go to the food shelf to help you get bread powder. "The other customers in the supermarket were impressed by Dia's patience and thoughtful service, and the male customer was also embarrassed to make any more mistakes.
In this story, the salesperson patiently guides the customer step by step, satisfying their needs and completing the transaction. So, as the saying goes, 'haste cannot eat hot tofu.' Only by conscientiously and patiently completing every task, discovering the true needs of customers, respecting and resolving their objections, can we achieve our ultimate goal. Haste makes waste. If salespeople are eager to sell products in their work, it often makes customers feel bored and wary, which can backfire. A successful transaction should be based on the voluntary participation of both parties. It is impossible for the salesperson to sell the product unilaterally. Customers will only continue to negotiate the transaction after they trust the salesperson and are satisfied with the product. So as a salesperson, if you want your performance to soar, you must first learn to move forward steadily and leave a deep footprint on every step you take. The saying goes, 'Without taking small steps, one cannot reach a thousand miles.' If you want to run without even learning how to walk, then you are destined to stumble all the way forward. In fact, as long as we make a little progress every day, we can ultimately achieve our goals. The sales industry starts with gradual accumulation. At first, the boss will give you a lot of customer information and distribute it to many customers, but the real customers are those who gradually accumulate the results of your hard work every day. Since acquiring your first customer, your sales performance has been growing, and your experience and abilities have also been increasing. This is a growth process that salespeople must go through, even those who "skip levels" have solid foundational knowledge. Newcomers who are just starting out in sales are very likely to ruin good deals due to their eagerness for success. They usually lack skills and are unprepared, rushing into battle and rushing around with customer information. Although this courage and passion are commendable, there will be more setbacks encountered in this state, and in the end, salespeople may even lose the courage to make phone calls. So, being proactive is necessary, but being proactive does not mean being impatient. Any salesperson will go through stages of being disliked, doubted, excluded, and rejected, as well as stages of being respected, trusted, and welcomed. And the reason why those sales experts can do better is not because they have never encountered setbacks, but because they are more optimistic, confident, and calm than others. They move forward bravely and actively, but they are never impatient. Instead, they take one step at a time and work steadfastly. When we become salespeople and prepare to excel in the sales field, we first need to see how much weight we really have, and not do foolish things like hitting a stone with an egg with the courage of a calf. At this time, we should follow the company for professional knowledge training on products or services, only in this way can we deal with various doubts and misunderstandings from customers. This is also a necessary preparation for our sales work. Prepare well before sales. If we have only a partial understanding of our professional knowledge in product and other aspects, it will not only make customers feel that we are not professional enough, but also make them more suspicious of our products. During the sales process, avoid using words like 'probably', 'possibly', and 'maybe'. When introducing the service, it is important to analyze it carefully and calmly, so that the other party feels comfortable. Don't rush to lower the price. This is the key to overcoming impatience. Once you lower the price, it will devalue the product itself and arouse suspicion from customers. Being proactive is a manifestation of sales enthusiasm and the most basic quality for engaging in sales work; However, impatience is a major taboo for military strategists and a bottleneck in sales performance. If during the sales process, your customers have clearly shown signs of rejection, and you continue to relentlessly ask "Do you want to buy?" or frequently exert pressure on them, saying "I think you should take it today!" then your sales work is undoubtedly a failure. chill. If you want customers to place orders early, you need to be careful and cautious. Pay close attention to the other person's expression, carefully understand the real objections behind their words, and then make a decision. Never force buying or selling to offend customers. Leave generously. In the sales process, when customers are looking for excuses to pass the buck, we should not continue to pester them endlessly. Your generous departure can actually win their respect and goodwill. As salespeople, we should abandon superficial vanity, discard immediate small gains, focus on long-term benefits, and pursue substantive value in order to ultimately achieve success. The saying goes, 'If you can't bear it, you'll mess up big plans.' The immediate benefits, no matter how tempting, cannot compare to the rich long-term benefits. If you only focus on short-term benefits and rush for quick success, not only will it ruin long-term benefits, but you may also not be able to grasp the immediate benefits. We must firmly resist such things that are not worth the loss.
