Clear goals and firm beliefs

作者：admin  点击次数：28  发布时间：2025-03-07

Sales work is not difficult, but it is difficult to face all kinds of customers frequently. In this case, we have to face the determination of customers and the dismal sales performance. The only thing that can support us is the passion for sales. For all salesmen who have just entered the sales field, the early stage of sales is very difficult, and what supports those excellent salesmen to fight in the industry is the sales passion that can stimulate potential.
Therefore, we must constantly recharge ourselves and gain development and progress in all aspects from the sales industry. In the sales industry, if there is no progress and development, passion and confidence will not last. If you do not update and expand the "memory" in your brain with the times, then you will not be able to adapt to the fiercely competitive society, and you will not be passionate about your work.
Therefore, in the early stage of sales, it is not important to have no performance. What is important is that we can learn knowledge and accumulate experience from it.
When we encounter difficult problems or suffer in front of customers, we should not just be discouraged. First of all, we should think about the original intention of doing this kind of work. Although rejection and difficulties are inevitable, we must never forget why we want to do this career. When you have made clear your goals, you will strengthen your beliefs, improve your work enthusiasm, and inspire strong enthusiasm.
Whenever we feel discouraged and depressed, we must inspire our enthusiasm as soon as possible. With the help of the team, it is an important way. A small piece of charcoal is easy to extinguish, but if many charcoals of the same size are gathered together, the fire will burn fiercely. Therefore, you can integrate into the team, feel the team's high sales enthusiasm, and thus inspire your own enthusiasm. In addition, you can also read some inspirational books or listen to the speeches of successful people to get motivated and cheer up again.
Although enthusiasm can bring convenience to your sales work, it should not be too enthusiastic. Excessive enthusiasm will only backfire and make the other party feel bored. When receiving customers and introducing products, we must pay attention to the fact that appropriate enthusiasm is necessary, but we must grasp the "degree" of enthusiasm. Excessive enthusiasm will make the other party feel that you are hypocritical, thereby reducing the psychological identification with the salesperson and forming a communication barrier between each other. Excessive enthusiasm will make people uncomfortable and suspicious, and customers will think that there is something wrong with your product or service. Excessive enthusiasm will allow customers to see through your strong purpose behind you, thus causing psychological imbalance. So, how can we provide enthusiastic service without being excessive? For this, we need to be enthusiastic and generous, decent and polite. Only in this way will customers accept you and be willing to buy your products. Be enthusiastic and generous when receiving customers, and be impartial when introducing products. Be neither humble nor arrogant when adhering to principles, and be reasonable and restrained when discussing issues. Advance and retreat in moderation, and be both firm and flexible. In short, we should strive to become a truly passionate and energetic person, always infect customers with sincere and heartfelt enthusiasm, and win the favor of customers. As a salesperson, the premise of selling products is to sell yourself, and the premise of successfully selling yourself is to win the favor of customers. Therefore, we must strive to improve our image in the minds of customers and greet every customer with enthusiasm from the heart. Jeffrey P. Davidson, a famous American success guru, once said: "Usually, when a customer says "no" seven times, the transaction is successful." So, are you willing to try the previous six failures for success?
When Wilson first entered the insurance industry, he encountered many difficulties. When he first started selling, he was full of enthusiasm for sales work. At that time, he insisted on visiting 5 unfamiliar customers every day, but after a month, he didn't sign a single order. But he didn't give up. Despite many rejections and cold eyes, Wilson still insisted on completing his tasks every day.
Once, he went to visit a customer of a construction company. Although the customer had rejected him many times, he still insisted on giving the other party a cordial greeting every week. On this day, he arrived at the office of the construction company on time, and it happened that the customer was inspecting the construction site. Wilson ran to the construction site without saying a word. The construction site was muddy and even taxis were unwilling to go in, so he stepped on the mud and went in alone. After countless arduous journeys, Wilson finally signed the business of the construction site smoothly.
At that time, Wilson went out at 6 o'clock every morning and often got home around 10 o'clock in the evening. However, half a year later, Wilson's efforts finally paid off. He had more and more customers and his business performance continued to rise. His boss and colleagues were also inspired by his constant attempts, and everyone in the insurance company was full of vigor and vitality.
Salesmen will meet all kinds of customers in their daily work. Some are amiable, some are arrogant, some don't even pay attention to you, and some simply reject you directly. Once you encounter an arrogant and rude customer, you may feel "angry" and unable to stay in his place for a while. And you may have met such arrogant and "difficult" customers more than once, but if you want to do a good job in sales, encountering such cold faces and rejections is your only way! So how to be a successful salesman? That is, as long as the customer does not firmly reject you, you must seize every opportunity to try.
Xiao Zhang is a salesman at a metal baling machine manufacturer. Three weeks ago, he called the manager of a company.
"Manager Chen? Hello, I'm Xiao Zhang from the metal baler factory. I heard that our company needs a batch of new equipment. Do you think we can make an appointment?"
"I'm very busy now, please call back in a few days."
Xiao Zhang called again two days later, and the manager said that he wanted to visit their factory and take a look at their metal balers when he had time. When Xiao Zhang called for the third time to make an appointment, the manager perfunctorily said that he would go again next week when he had time, and hung up the phone in a hurry. In the end, Xiao Zhang was still stood up because a large equipment in their company needed to be repaired and he couldn't leave. So after the customer broke the appointment many times, Xiao Zhang said to the customer again: "Manager, if you have time, please let me know, so that I can arrange it for you in advance." But the customer said: "Maybe we will have time next week, we will consider going next week!"
The repeated and nervous tracking made Xiao Zhang know