Salesperson's Self-Psychological Training

作者：admin  点击次数：102  发布时间：2025-02-24

Why do we emphasize the importance of sales psychology to salespeople? This is because: the sales process is to make customers change their minds from rejection to acceptance, from rejection to recognition towards our products, our company and the salesperson himself. In order to make customers undergo this psychological change, salespeople need to guess the customers' minds, win their trust, grasp their weaknesses, and guide them to follow their own ideas in the process of psychological game with customers. In short, they need to gain the upper hand in this psychological battle and use their "heart" to get orders.

This book takes psychology knowledge as its theoretical basis, collects a large number of relevant sales cases, and extracts 10 super effective sales psychology lessons. The sales strategies described in the book can help salespeople quickly improve sales performance, remove the barriers between them and customers, eliminate their psychological defenses, narrow the psychological distance between them and customers, and win their trust; help salespeople accurately grasp the psychological state of customers during the sales process, understand their psychological needs, purchasing motivations and psychological weaknesses, so as to give psychological hints to customers, and ultimately win their trust and reach cooperation. Help the majority of salespeople recognize and improve their sales capabilities and become leaders in the sales industry.

This book is a reference book that combines sales practice with the latest psychological research results. It provides a detailed introduction to the different stages of sales, the different psychology of consumers, and how sales staff should deal with customers. I believe it will be of great help to sales staff in their work.