A successful salesman must be a great psychologist

作者：admin  点击次数：24  发布时间：2025-02-22

According to statistics from Abraham, an American sales expert, 97% of sales in the country are completed through people, so sales is a science of dealing with people. In the sales process, people are the most critical factor in sales. And the relationship between people determines whether sales can be successful. Customers will choose to cooperate only if they trust salespeople, so trust is the basis of cooperation.
According to a survey by a professional survey agency, in the sales process, if the salesperson adopts a method that conforms to the customer's psychology, the sales success rate of the products represented by the salesperson is about 53%; however, if the general sales method is used, the success rate is only 24%. It can be seen from this. Fully grasping the customer's psychology in sales can greatly improve sales performance.
Although people are the most complex creatures in the world, and their psychology is even more changeable, as long as the salesperson is good at observing and summarizing in the sales process, there are still certain rules for the customer's psychology. For example, customers may have resistance to salespeople, doubt the quality of products, and think the prices are too expensive. They may hesitate when making deals. At the same time, customers want to be valued and respected by salespeople, and they want to receive the best service.
However, in the actual sales process, some salespeople do not understand these psychological characteristics of customers. They just desperately try to make appointments with customers, and can't wait to introduce products and quote prices when they see customers, and they can't wait to make deals immediately. But no matter how salespeople try to please customers, even if they run their legs off and wear out their mouths, customers just don't buy it. Therefore, many salespeople complain that customers are unkind and that sales are difficult. They go to see customers with negative emotions all day, which makes it even more difficult to produce good results. The consequence of such a vicious cycle is that many salespeople become deserters on the sales battlefield, which is also the reason for the high turnover of personnel in the sales industry.
In fact, the reason why these deserters fail is that they only know how to work hard and recklessly, and even show aggressive and compulsive emotions when meeting customers. It would be strange if customers are not scared away by them. Therefore, if you want to become a victorious general in the sales battlefield, salesmen must master certain sales psychology, flexibly use some sales skills and methods, and learn to consider issues from the perspective of customers, so that customers will come uninvited and salesmen can achieve good results.