Improve your self-worth and face life positively

作者：admin  点击次数：26  发布时间：2025-03-10

Psychologists point out that human self-concept controls people's various behaviors. For example, if you think something is true, it will become something that really happens and exists in your subconscious mind, so you will react in this consciousness. Therefore, if you think you are great and capable deep in your heart, you will gradually stimulate your hidden energy.
Self-worth is the core of self-concept. Self-worth is your own evaluation of your own value. If your self-worth is high, this self-concept will prompt your multi-faceted abilities to continue to grow. Therefore, many salesmen often actively suggest to themselves: "I am great, I am excellent." They can always maintain a warm and positive working attitude, so they can always carry out sales work smoothly.
Enrich yourself and keep breaking through. As the saying goes, "knowledge is power", this sentence is very important for exploring your potential. A person who has received a good education will always find his talents easier than those who have not received education. Moreover, the mastery and application of knowledge itself is an external manifestation of potential. In the face of a society full of competition and opportunities, salesmen must keep pace with the times and constantly enrich themselves with knowledge. Only in this way can they face competition and seize opportunities in time. Therefore, if you want to be an excellent salesperson, a sales elite, you must continue to learn and master knowledge, skills, business, and other information. Know yourself and know your enemy - understand the psychological needs of customers. For salespeople, customers are God, but how can the shrewd God easily accept our sales? It can be said that since the beginning of sales, salespeople have been in a difficult battle with customers. So how can we gain the upper hand in this battle? Sun Tzu's Art of War says: Attacking the city is inferior, attacking the heart is superior. Therefore, salespeople must recognize that the essence of this battle is a psychological battle. They must always consider the problem from the perspective of the customer and guess God's mind, so as to achieve extraordinary results in the psychological battle of sales. Customers think they are God. From a psychological point of view, no matter what people do, they are actually to meet their various psychological needs. When their psychological needs are not met, their hearts will be in a "hungry" state, and they are eager to make up for it through various means. Human desires are infinite, and these desires include material and spiritual aspects, and the two coexist. While their material needs are met, they also hope to meet their psychological needs. From the woman's confession, we found that customers also regard themselves as God and hope to be respected. From this, we can see that the desire to be valued is a psychological need that everyone has, and customers as consumers are no exception.
Joe Girard, the greatest car salesman in the world, said: "Our customers are also flesh and blood people, they also have feelings, and they also need to be respected. Therefore, if you only think about increasing sales, making sales profits, and treat your customers coldly, then I'm sorry, the deal is off."
Joe Girard's words are the lessons he learned from his own failed sales experience. The following is his personal experience:
Once, a customer came to him to discuss the purchase of a car. During the sales process, everything went smoothly and the deal was about to be completed, but the other party suddenly decided not to buy it, which made Joe Girard puzzled.
At night, Joe Girard was still troubled by this matter, and he couldn't help but call the other party.
"Hello! I recommended that car to you today, and you were about to sign, but why did you suddenly leave?"
"Hey, Joe Girard, do you know what time it is now?"
"I'm so sorry, I know it's 11 o'clock in the evening, but I've been reflecting on it all day and can't figure out where I went wrong. So I took the liberty to call you to ask for your advice."
"Really?"
"From the bottom of my heart."
"Very good! Are you listening to me carefully?"
"Very carefully."
"But you didn't listen to me carefully this afternoon. Just before signing, I mentioned that my son was about to enter the University of Michigan, and I told you about his sports achievements and future ambitions. I was proud of him, but you didn't listen to what I said at all!"
It can be heard that the other party seemed to be still angry. But Joe Girard had no impression of this incident, because he really didn't pay attention at the time. The voice in the microphone continued to ring: "You would rather listen to another salesman telling jokes. You don't care what I say, and I don't want to buy from someone who doesn't respect me!" This sales made Joe Girard understand the importance of respecting customers. From then on, he kept this lesson in mind and respected every one of his customers from the bottom of his heart, and achieved unexpected gains. Once, a middle-aged woman walked into Joe Girard's Chevrolet car showroom and said she wanted to look at cars here and kill some time. During the chat, she told Joe Girard that she wanted to buy a white "Ford" car like her cousin, but the salesman of the "Ford" car dealership opposite asked her to go there in an hour. So she came here first to take a look. She also told Joe Girard that today was her 55th birthday. "Happy birthday, ma'am!" Joe Girard said, inviting her in to take a look, then went out to explain something, and then came back and said to her: "Ma'am, you like white cars. Since you have time now, I will introduce you to our two-door sedan, which is also white." As they were talking, the secretary came in and handed Joe Girard a bouquet of roses. Joe Girard gave the flowers to the lady and said to her with a smile: "Happy birthday to you!" The lady was so moved that her eyes were wet. "It has been a long time since anyone gave me flowers," she said, "Just now, the 'Ford' salesman saw that I drove an old car and thought I couldn't afford a new car. When I was about to look at the car, he said he had to collect a sum of money, so I came here to wait for him. In fact, I just wanted a white car, but my cousin's car is a 'Ford', so I also want to buy a 'Ford'. Now think about it, it's okay not to buy a 'Ford'." Finally, she bought a "Chevrolet" from Joe Girard and wrote a check for the full amount. In fact, Joe Girard never advised her to give up the Ford and buy the Chevrolet. The most important reason was that she felt valued here and felt that she was really treated like a god, so she gave up.