Eliminate rebellious psychology and guide customers to cooperate with you

作者：admin  点击次数：23  发布时间：2025-03-20

In the process of interacting with people, we will find that sometimes the other party always opposes our views and is willing to be serious with us. In fact, this is a manifestation of human rebellious psychology. Rebellious psychology is the instinctive resistance consciousness of human beings, not intentional harm to the other party; rebellious psychology is also related to the desire of self-expression of people. By opposing our opinions, it shows that he has a higher opinion than us.

People of different ages, genders, and identities will have rebellious psychology, and customers are no exception. In the process of our sales, the customer's rebellious psychology will be more strongly manifested. He has an instinctive defensive psychology against us, which is manifested in the conversation process. He keeps opposing us. We say it's good, but he says it's not good. The more we ask him to buy, the less he will buy. At this time, the salesperson should realize that this is not the customer deliberately opposing us. In fact, this is the instinct of resistance in the customer's subconscious mind, and most of the time there is no malice. Therefore, when facing the words said by the customer driven by rebellious psychology, the salesperson can laugh it off, and never fight back against the customer, otherwise his rebellious psychology will become more serious, and it is very likely that the customer and us will form an irreconcilable situation. This will not only fail to reach a deal, but will leave a bad impression on the customer.

Therefore, we cannot act recklessly in the face of customers' rebellious psychology. Since customers don't want to see our products, we don't need to let them see them; since customers don't want to buy our products, we shouldn't sell them. Maybe this will have unexpected results.

There is a bar in Bangkok, the capital of Thailand. Although the wine is good, there are few customers and it is deserted. In order to change this situation, the boss came up with an idea. He asked people to put a big wine barrel at the door. On the wall of the barrel were four eye-catching characters: "No peeking!" Passers-by thought it was very interesting and ran over to see what was going on. They put their heads into the barrel, and a mellow and fragrant smell of wine came to their noses. At the bottom of the barrel, the words "Our wine is different, please enjoy" could be vaguely seen. Many people were addicted to wine and couldn't help but go into the store to drink a few glasses. In this way, the business of this bar is getting more and more prosperous.

This bar does not allow customers to peek into the wine barrel, but customers rush to see it instead, wanting to find out what's going on. The bar owner used this rebellious psychology of customers to stimulate their interest, so that more and more people learned about the excellent quality of the wine and came to patronize the bar.

Mr. Zhang's car was very old and almost unusable. Many salesmen came to sell cars after learning about the situation, which made him very impatient and caused him to have a serious defensive mentality. As long as the salesmen came to the door, he would think: "These guys are here again, I will never be fooled by them."

In order to sell their cars, these salesmen either said: "Your car has been worn out for a long time, which is really unworthy of your status." Or: "You have replaced too many parts, it is better to use this money to buy a new car." After hearing these words, Mr. Zhang felt very uncomfortable and thought that if another person came to force a car to him, he would drive him out.

One day, another car salesman came, but this salesman was different. When he saw Lao Zhang's car, he said:

"You can use this car for at least another year or two. It would be a pity to change it now. I think we should wait a while!"

He handed him a business card and left.

After hearing what he said, Lao Zhang's resistance disappeared for the most part. Soon, he called the salesman and bought a car from him.

The salesman did not recommend Lao Zhang to buy a car, but Lao Zhang voluntarily bought a car. This is because he understood Lao Zhang's psychology very well, so he took the opposite approach from other salesmen and won by surprise. This eliminated Lao Zhang's resistance to the salesman, and at the same time aroused Lao Zhang's rebellious psychology of "If you don't sell, I will buy."

The above two cases made full use of the customer's rebellious psychology to make sales successful. It can be seen that the customer's rebellious psychology is not completely an obstacle for salesmen, but sometimes it is an opportunity for our success. Therefore, when selling, we can change our thinking, analyze the customer's rebellious psychology, and use it for our own benefit.

Everyone has an instinctive defensive psychology, which is reflected in the process of visiting customers. Customers will instinctively confront you. You say it's good, but he insists on saying it's not good. Sometimes the salesperson is at a loss and confused. So what are the factors that cause this rebellious psychology? In general, there are four aspects.

First, rebellious psychology is the instinctive resistance consciousness of human beings. It is not that others deliberately embarrass you, but if you cannot correctly understand and treat it, it will inevitably make you and the customer irreconcilable. Not only will you fail to reach a deal, but you will also leave a very bad impression on the customer.

Second, rebellious psychology is often related to the desire to perform. If the customer opposes your opinion, it means that he has a higher opinion than you. If he agrees with your opinion, he will become your "follower". Imagine which customer is willing to admit that he is stupider and worse than you?

Third, rebellious psychology is not only for children and young people. People of different ages, genders, and social status will have it. Parents often complain that their children have a strong rebellious mentality, but from the perspective of the children, their parents' rebellious mentality also gives them a headache.

Fourth, rebellious psychology does not only occur when you are suppressed, it may appear in any situation.

Rebellious psychology is an instinctive resistance without malice. Therefore, in the sales process, when your customers show rebellious psychology, you must handle it properly, otherwise it will make the customer's rebellious psychology worse. So, as a salesperson, how to deal with the customer's rebellious psychology and guide them to cooperate with you?

(1) Don't make too many statements, use questions to guide customers to express themselves

In the communication with customers, too many statements can easily cause customers to have a rebellious mentality. People always like to let others listen to them. You suppress the customer's desire to express themselves, which makes the customer very dissatisfied. When you make a statement, the other party will seize your point of view to refute you. Therefore, when talking to customers, don't talk endlessly, use questions to guide customers to express their ideas and opinions.

(2) Arousing the curiosity of customers can resist rebellious psychology to a certain extent.

When communicating with customers, if you feel that you are not on the same page and the other party is arguing with you, you must find a way to arouse the other party's curiosity in time. When the other party is curious about your product, they will be interested in it. With interest, they will naturally be willing to learn more. When customers are willing to learn more about your product, they will no longer have a rebellious mentality, because customers cannot ask for your help while pushing you away.

vmess://ew0KICAidiI6ICIyIiwNCiAgInBzIjogIue+jlVTNHwwLjV4IiwNCiAgImFkZCI6ICJ2NTYudG9wbWFuODg0Ni5jYyIsDQogICJwb3J0IjogIjQxMzU2IiwNCiAgImlkIjogImYxOWUwOTA4LTIxYzAtMzNmYy05NzAyLWE5MTY3NzA1ZDM4OCIsDQogICJhaWQiOiAiMCIsDQogICJzY3kiOiAiYXV0byIsDQogICJuZXQiOiAidGNwIiwNCiAgInR5cGUiOiAidm1lc3MiLA0KICAiaG9zdCI6ICIiLA0KICAicGF0aCI6ICIiLA0KICAidGxzIjogIiIsDQogICJzbmkiOiAiIiwNCiAgImFscG4iOiAiIg0KfQ==