Confidence is the minimum requirement for a salesperson

作者：admin  点击次数：24  发布时间：2025-02-25

When you just joined the sales industry and started to engage in this very challenging job, you must be eager to sign your first order immediately with high enthusiasm. However, you will find that when you hold the phone, you still don’t have the courage to call the customer; or when you go to visit the customer, you dare not enter the customer’s door; after finally knocking on the other party’s door, you are so nervous that you can’t speak coherently; even if you get the opportunity to speak, when you introduce yourself, the other party will send you away with a few words. I believe that all sales people have encountered similar situations.
At that time, when you were rejected by a customer, you would be terrified and dare not contact this customer for several days; when more and more customers rejected you, you began to doubt your ability and even doubt the development prospects of the sales industry; when your colleagues set new sales records again and again, your negative emotions will become more and more serious, and eventually force you to become an inferior and timid industry underdog.
Successful people are confident no matter what they face, and the same is true for salesmen. Only by being as confident as successful people can we eliminate all fears and bravely face all challenges in the sales process. Only with self-confidence can we always keep a clear mind and a good working state, and continuously promote the smooth development of sales work. Confident people have a temperament that can convince others, so self-confidence is the minimum requirement for sales personnel.
Xiao Zhang and Xiao Wang are both talented students who graduated from a marketing management major. Xiao Zhang has a cheerful personality and has served as the president of the student union in school. He is very popular. Xiao Wang studied hard and had excellent grades in school, but his psychological quality was slightly poor. After graduation, the two of them applied for the position of sales manager of a well-known company together. After passing through layers of selection, the last round of tests required them to sell a signature pen to a designated company.
Xiao Zhang was secretly happy: With my ability, I will definitely be able to sell a lot! Xiao Wang was a little worried: What if the customer already has a signature pen? What if the task cannot be completed?
Xiao Zhang had made full preparations in advance. When he met the head of a company's purchasing department, he said happily: "Hello! It's a great honor to meet you. The signature pens produced by our company are currently used by major enterprises and institutions in Beijing. They are of high quality and low price, and have won many national science and technology awards. I think the pens used by your company are already outdated. It's unreasonable not to use our products..."
When Xiao Wang met the head of the purchasing department, he was a little timid: "Hello, thank you for giving me time in your busy schedule. Sorry to bother you! I am a salesperson from a certain company. I came here mainly to take this opportunity to let you see our products. In fact, we have been selling signature pens in Beijing for a long time. The feedback from companies that have used them is good. When can you have a chance to try them..."
After some negotiations, Xiao Zhang got an order for 20,000 pens, and Xiao Wang was politely rejected by the head. In the end, Xiao Zhang got the position of sales director. Obviously, Xiao Zhang was actively and boldly promoting with the confidence of winning, while Xiao Wang was holding the mentality of "giving it a try". How can a person who is not active and has no confidence in himself infect others and make others believe?
Before contacting a customer, if a salesperson has a negative and pessimistic mentality and thinks that the customer may reject your sales pitch, then your negative attitude will definitely be reflected in your words and deeds, leaving the customer with a feeling of unreliability and insincerity. If a salesperson can give himself positive self-suggestions before selling, telling himself "I will definitely succeed!", then he can give full play to his potential to communicate effectively with customers and ultimately achieve the goal of successful sales. Therefore, it is very important to control self-suggestions.